Marketing Strategies for Active Tourism and Ecotourism

We can recommend you the best strategies to target green travelers and the most suitable marketplaces specifically dedicated to green tourism and ecotourism experiences.

Active Tourism
Online Reservations

We can help you to get direct reservations, optimizing your website, your online booking system and your channel manager, and improving your visibility on social networks.

Digital Marketing

We can boost your online visibility, improving your free organic traffic (SEO) and adopting a more effective digital marketing strategy on Google and social media, to increase conversions.


We offer our expertise and connections with businesses and tourism organizations to find new partners and distributors for your products in Italy, Spain and Slovenia.

First Consultation Free!
Write us a few notes and we will reply you as soon as possible!

Planning for the future.

As a unique and innovative consultancy, Smart&Green Adventure brings you the latest updates regardings trends and technologies to engage more with tourists.

Online Maps and Routes

Smart&Green Adventure helps you to enrich your tours with online maps, virtual routes and games for self guided itineraries and to create virtual experiences to attract the new tourist generation.

Zero Impact Tours

We are able to support you in the creation and promotion of 'Zero Impact' and 'Regenerative' Tours, aimed to reduce your carbon footprint and to leave a positive impact on the local community.

Smart&Green Adventure
Smart&Green Adventure was conceived by its founder, Patrizia Massanoas a unique marketing agency, devoted to promote and impulse active tourism and sustainable tourism values.
The company is based on her large experience developed working at a TripAdvisor company and then collaborating with cycletourism and ecotourism startups.
Patrizia Massano is an  international expert certified in sustainable tourism by the Global Sustainable Tourism Council. She is a proud member of Barcelona+Sostenible Commission and of Travel Massive Professional Tourism Community.
Patrizia Massano

News and Updates

We Declares Climate Emergency

During the pandemic the attention on climate emergency has grown esponentially, in connection to the evident reduction of CO2 in the atmosphere due to lockdown and block of international travels. It has become more than evident that we need to rethink our travel habits and act consequently. For this reason, we have joined the Tourism Declare initiative, aimed to unite and support the tourism industry to declare and act to reduce carbon emissions.

Genuine Spain es 'climate friendly'

Genuine Spain, empresa innovadora que ofrece viajes sostenibles de alto valor añadido en toda España, continua a apostar para un turismo más respectuoso del medioambiente. Por eso, después el lanzamiento de las VitaminBox, experiencias de impacto positivo en parques y áreas protegidas, se enfoca ahora en una línea de producto pionera enfocada en la mitigación y compensación de las emisiones de CO2, los Climate Friendly Trips.

Turiosity, the New No Profit OTA

On September 2020, an alternative booking platform commission free, Turiosity, debuted online. Launched by Chris Torres, tourism marketing expert, Turiosity aims “to help tour and activity providers growing direct bookings while complementing their own direct marketing efforts”. The aim is to become a kind of “marketing consortium”, where all the revenues generated on the platform are used to advertise Touriosity and the brands of its members.

Contact Us

Open chat
Need help?
Hello👋! Welcome to Smart&Green Adventure! How can we help you?