Barcelona - Spain +34 692 587561
EMPOWERING GREEN TOURISM
MARKETING STRATEGIES FOR ACTIVE TOURISM AND ECOTOURISM

Smart&Green Adventure is an innovative and dynamic consultancy, dedicated to active tourism and sustainable tourism. 
With our first hand experience in Spain, Italy and Slovenia, we can support you to connect with and expand to other markets.
Sustainable Tourism
Eco-Marketing

We can recommend you the best mix of channels, strategies and content to promote your sustainable experiences, and the most suitable marketplaces specifically dedicated to green tourism.

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Active Tourism
Booking Systems

We can help you to get reservations, optimizing your online booking system and the use of your management software. We can suggest you the most suitable solutions for your business.

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Marketing
Digital Marketing

We can boost your online visibility, improving your free organic traffic (SEO) and adopting a more effective digital marketing strategy on Google and social media, to increase conversions.

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Expansion
Glocal Networks

We can offer our expertise in the Italian, Spanish and Slovenia markets to find partners and distributors for your products in new areas, helping you to explore new opportunities.

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Planning for the future.

As a unique and innovative consultancy, Smart&Green Adventure brings you the latest updates regardings trends and technologies to engage more with tourists.

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Online Maps and Routes

Smart&Green Adventure helps you to enrich your tours with online maps for self guided itineraries and virtual routes to attract the new tourist generation.

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VR and AR for tourism

We can suggest you how to use Virtual Reality and Augmented Reality Apps to empower your tours, making more attractive both guided and self-guided tours.

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Smart&Green Adventure
Smart&Green Adventure was conceived by its founder, Patrizia Massano, as a unique marketing agency, devoted to promote and impulse active tourism and sustainable tourism values.
The company is based on her large experience developed working at a TripAdvisor company and then collaborating with cycletourism and ecotourism startups.
Patrizia Massano is an  international expert certified in sustainable tourism by the Global Sustainable Tourism Council. She is a proud member of Barcelona+Sostenible Commission and of Travel Massive Professional Tourism Community.
Patrizia Massano

News and Updates

Genuine Spain crea VitaminBox

Para el verano de 2020, Genuine Spain, empresa innovadora que ofrece viajes sostenibles de alto valor añadido en toda España, ha lanzado un producto original: las VitaminBox. Se trata de experiencias de impacto positivo en parques y áreas naturales protegidas, creadas en colaboración con el Club Ecoturismo en España. Su objetivo: apoyar a los pequeños emprendedores rurales y ofrecer experiencias saludables en entornos libre del turismo de masa. Y nosotros la ayudamos, con la promoción en las redes sociales 🙂

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Turiosity, the no profit OTA

On September 2020, Turiosity, an alternative booking platform, commission free, debuted online. Launched by tourism marketing expert, Chris Torres, Turiosity aims “to help tour and activity providers grow direct bookings while complementing their own direct marketing efforts”. It will be a no profit organization, launched by companies for companies: a kind of “marketing consortium” where all the revenues generated on the platform are used to advertise Touriosity and the brands of its members. Interesting, true?

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Ready for Local Visitor?

The impact of Covid-19 has increased fear and limits to travel abroad, with a strong reduction of international tourism. This means tourism businesses have to readapt their offer to attract more local tourists than before. To address this situation, we have prepared a short guide with a few tips to reorient tours and activities and to adapt your marketing strategies towards local visitors. Hopefully, you will be able to reorganize your business and to develop new kinds of products or services, finding a new path for the future.

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